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Shop Indie Local All Season Long and Give More

November 21, 2021 8:06 AM | TLC Monadnock (Administrator)

Give more this holiday season. How? By joining the Shop Indie Local movement!  From our Thanksgiving meal to our New Year's Eve celebration, we’re purchasing more of our holiday gifts and celebration needs from our friends and neighbors -- locally owned business owners.  Please join us!

Shop Indie Local and Give More

Think about the people you love. Instead of stuff, what do you truly want to give them?  Perhaps it’s more hope, inspiration, or connection.  Now, consider each person, place, and thing that plays a part in growing, making, and getting that gift to your loved one.  When you Shop Indie Local, you give more to everyone.


Why Shop Indie Local?

When you spend your dollars at locally owned retail businesses in the Monadnock Region, four times more money returns to our local economy than if you spend that same dollar at a chain store.  Spend a dollar at an independent business and 62 cents return to our local economy. (Spend it at a chain store and only 13 cents return; spend it at an online giant and only a couple pennies return.)

Those 62 cents recirculate through our economy, generating ripple effects that increase job growth, charitable contributions, and community prosperity.  If everyone shifted just 10% of their purchases from national chains to locally owned retailers, we would return $27 million to our regional economy annually.

Indie Impacts

Shop Indie Local Online

Check out TLC Monadnock Mercantile, a regional online marketplace featuring a diversity of products and services from locally owned businesses. Our virtual store compiles gift ideas, gift cards, and restaurant take-out options -- all in one place. Best of all, it is free for locally owned businesses to participate. 

The site includes 200 businesses offering some fabulous gift ideas for your loved ones.  Many thanks to Monadnock Food Co-op and Savings Bank of Walpole for sponsoring TLC Monadnock Mercantile. 

Shop Indie Local Online


Get Ready for Shop Indie Local Week

This week is a super busy one for the Shop Indie Local movement as we celebrate Plaid Friday, Small Business Saturday, Artists Sunday, Cider Monday, and Giving Tuesday.  Learn more!

Plaid Friday

For the twelfth year, independent businesses and community members in the Monadnock Region will celebrate Plaid Friday, the day after Thanksgiving. This year's event falls on Friday, November 26, 2021. Wear plaid on Friday to show your support for our local economy and commitment to buying local this holiday season.

Learn More: Plaid Friday

Twenty locally owned businesses will serve as Plaid Friday Hubs this year.  Hubs pledge to photograph you decked out in plaid and answer questions about Plaid Friday.  TLC Monadnock will post all Plaid Friday photos throughout the day on our Facebook page.

Find a Hub Near You

This Year’s AmbassaDOG

Meet Rosco, this year’s Plaid Friday ambassador.  Carla Mansfield (Rosco’s human) shared, “Roscoe was up typing most of the evening. He asked me to share this with you.”

“Hi! My name is Rosco, and I’m this year’s Plaid Friday mascot! I am a 3-year-old Corgi and can be seen hanging around with my mom and dad at Howard’s Leather Store in Spofford, NH.

“I love belly rubs, tasty treats, and being in the great outdoors. I don’t like it when people don’t give me attention and don’t give me treats; I promise I’m sweet! My mom and dad have named all of my other brothers and sisters with R names -- a silly tradition, but I like it.

“Feel free to come and visit me at Howard’s Leather Store, where we have so many warm and cozy things to chew on… I mean buy! I would love to meet some new friends, take a picture, and help you pick out the perfect holiday gift. See you soon! Love, Rosco.”


Plaid Friday Launch Party

To amplify this year's Plaid Friday event, Savings Bank of Walpole (SBW) will host a Plaid Friday Launch Party from Friday, November 26 to Tuesday, November 30. The bank will set up information tables at their Keene and Winchester branches with Plaid Friday swag to inspire more people to participate in this year's event. SBW invites community members to wear plaid throughout the week and stop by the bank to take a selfie in front of the bank's Plaid Friday backdrop. They will share these photos on social media to further promote this event.

"With SBW being the community's local bank, we want to show our support for our local businesses," said Danielle Ruffo, Savings Bank of Walpole's AVP, Community Engagement. "SBW serves many customers in our community -- and keeping your money local is what we are all about. Supporting Plaid Friday and the Shop Indie Local movement is all part of helping our local community thrive and grow."

Plaid Friday Photo Booth

Ted's Shoe & Sport at 115 Main Street in Keene will host the Luxury Box Photo Booth inside their store on November 26, from 12:00 – 2:00 p.m.  Ted McGreer, owner of Ted’s, invites community members to get a free photograph that they can take with them.

In addition to what’s happening at SBW and Ted’s, other businesses will also offer specials in honor of Plaid Friday to thank community members for their support. TLC Monadnock will post specials at tlcmonadnock.com/specials.

Small Business Saturday

While Plaid Friday overshadows Small Business Saturday in our region, we encourage everyone to celebrate this event, too.  One way to participate is to play Shop Small Bingo.  Download your bingo card at tlcmonadnock.com/shopindielocal. No matter how you get involved, every little bit makes a big difference.


Artists Sunday

November 28 is Artists Sunday, an art shopping movement of over 4,500 artists and organizations coming together to encourage consumers to shop with their favorite local artists and makers during the holiday season. Think of it as Plaid Friday but for the arts.

Cider Monday

Instead of Cyber Monday, a day when online merchants offer special deals, we invite you to Cider Monday.  On November 29, stop in for free cider from participating Cider Monday businesses, including Monadnock Food Co-op in Keene.  The co-op will offer free pints of Champlain Orchard Cider, one per person and while supplies last.  Also, if you choose to shop online, choose local too!  Learn more!


Giving Tuesday

A global generosity movement, Giving Tuesday encourages you to give any way you can.  Organizers share, “Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to give.” Learn more!


Together, we're generating ripple effects that create new jobs, charitable contributions, and community prosperity -- what a gift!  Thank you for supporting the Shop Indie Local movement.

The Local Crowd Monadnock - Mailing Address: 63 Emerald St. #114, Keene, NH 03431

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