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The Four-Legged Friend Behind this Year’s Plaid Friday Event: Chuck the Chinook

October 12, 2020 5:54 AM | TLC Monadnock (Administrator)

Originally published in Four Legs & A Tail

This article highlights a different kind of four-legged friend, a wonderful one-year-old Chinook dog from Keene, NH named Chuck. Chuck and his owner, Dan Brown, volunteered to promote this year’s Plaid Friday event in the Monadnock Region and throughout the state. Photo to right: Chuck shown in comic relief wearing an Official State Tartan of NH (a.k.a. Plaid) tie. Please keep reading to learn more about Chuck and Plaid Friday.

Chinooks, the official state dog of New Hampshire, were bred as sled dogs in Tamworth, NH, by Arthur Treadwell Walden in 1917. Walden was an arctic explorer and sled dog driver. “Chinooks are smart, gentle, strong, and love New England winters,” Dan shared. To learn more about Chinooks, see the Winter 2018 Four Legs and a Tail issue.

“He and I routinely take a walk through the downtown and on most Saturdays through the Farmers’ Market.” Dan continued. “Chuck can also be found on the rail trail, at the Surry Dam, Stonewall Farm and sometimes chasing trout in the Ashuelot River. His favorite things are meeting people, educating them about his officialdom, and belly rubs. His least favorite thing, like most dogs, is being told to ‘leave it.’”

Chuck takes none of our New Hampshire businesses for granite. His LupinePet Eco collar and leash, made from recycled plastic bottles in Conway, NH, is the color granite, of course. As big buy local fans, Chuck and Dan love Plaid Friday.

Plaid Friday, the day after Thanksgiving, celebrates the diversity and creativity of local and independent businesses. It’s a fun and enjoyable alternative to the big box store “Black Friday” consumer frenzy. Also, it’s a way to show your support for our local economy. Please plan to wear PLAID all day on November 27.

Last year, Chuck’s interest in Plaid Friday sparked after seeing a poster highlighting another Keene-based dog named Chloe. She was sitting outside of Prime Roast Coffee Roasters on Main Street, sporting a plaid coat complete with plaid ear coverings. Chuck was smitten.

So, he and Dan dreamed up an annual pet photo contest, a fun way to educate people about Plaid Friday. We made Chuck the inaugural winner to get things started. “He now thinks of himself as an Economic Stimulus Chuck,” joked Dan. “As a sort of an Ambassa-dog, Chuck hopes everyone will join the Monadnock Plaid Friday gala, with the tag line: Wearing plaid gets a discount, ties optional.” Stay tuned for more Plaid Friday details!

Why did Dan pick the name, Chuck? “So, a person can enjoy Chucking the chin of Chuck the Chinook,” answered Dan. “Chuck’s official AKC name is Forever Greene Moses Fisk. He was born to a mom from Vermont and a dad from here in Cheshire County. Chuck is a nephew by kennel to Charger the Chinook, a Vietnam veteran.”

Following in his Uncle’s paw prints, Chuck befriended members of the 238th Medevac Helicopter Co, NHANG. “He wants to give further howldies to Operational Support Airlift Detachment 18, The National Guard members helping with the COVID crisis, and all New Hampshire Servicemen and women away from home,” said Dan. “He thanks you for your dedication and awaits your safe return.”

We look forward to seeing you and your pets in plaid on Plaid Friday! Know of a working dog, cat, or another animal I should highlight in a future article? I’d love to hear from you! Please email me at marketing@monadnockfood.coop.

The Local Crowd Monadnock - Mailing Address: 63 Emerald St. #114, Keene, NH 03431

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