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We proudly completed our first TLC 4WARD campaign on August 31, 2020. 

This crowdfunding initiative empowered  253 individuals to support six local businesses that they don't want to live without.  TLC 4WARD provided participating locally owned businesses with over $14K to weather the COVID-19 crisis, meet changes in community needs and/or seize new opportunities to forward a more local, green and fair economy in the Monadnock Region.


"This is an unprecedented time—one we could not have imagined even six months ago," shared Diane Sontum, co-founder of The Local Crowd.  "Yet, what we imagine today gives us the power to change the world of tomorrow into one we want for ourselves, our children, our neighbors and the planet that sustains us."

In response to the economic crisis created by the COVID-19 pandemic, TLC developed TLC 4WARD—a crowdfunding-based initiative that can be rapidly deployed in communities to support recovery. TLC 4WARD enables residents to contribute to local businesses and organizations through online transactions.

The purpose of TLC 4WARD is to help rural communities recover more quickly and more completely from this crisis.  Funded in part by the National Science Foundation, this initiative is based on TLC’s recent SBIR research project. The research concluded that the TLC crowdfunding platform is an effective tool for stimulating financial and social capital in the communities that use it.

 Questions?  Please contact Jen Risley, TLC Monadnock Program Manager, at or (603) 283-5401.

The Local Crowd Monadnock - Keene, NH

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